Always Show Your Aircraft Asking Price – Why Hiding the Price Kills Sales
When you’re selling an aircraft, one of the biggest mistakes you can make is hiding the price.
You’ve probably seen ads that say POA (Price on Application) or EOI (Expression of Interest). These are very common in aviation, but they usually do more harm than good.
Here’s the simple truth: Buyers hate guessing games.
Why You Should Always Show Your Asking Price
Most serious buyers want to know the price upfront. When they see POA or EOI, they often think one of these things:
- The seller is unsure of the value
- The aircraft is overpriced
- The seller is not really committed to selling
- They’re going to waste time negotiating from a high starting point
As a result, many good buyers simply move on to the next listing that shows a clear price.
The Problem With POA and EOI
Hiding the price creates confusion and slows everything down. Buyers will still ask for the price eventually — so you’re not really saving time. You’re just making the process longer and more frustrating for everyone.
Clear pricing builds trust. It shows you’ve done your homework and you’re serious about selling. In fact, research shows that websites with transparent pricing get significantly more engagement from serious buyers.
Be Realistic With Your Price
Another common issue is overpricing. Many aircraft sit on the market for months (or even years) because the asking price is too high compared to similar machines.
Before you list your aircraft, take the time to research what similar aircraft are actually selling for — not just what people are asking. Look at recent sales, component times, maintenance history, and overall condition.
A fair, well-researched price will attract more serious interest than an unrealistic one that sits there for months.
Practical Tip
When you write your ad, clearly state your asking price. You can always adjust it later if needed. But starting with a clear, honest price gives you the best chance of connecting with the right buyer faster.
Remember: Your aircraft isn’t sold until the money is in your account. Everything before that is just conversation. Clear pricing helps cut through the time wasters and gets you talking to serious buyers sooner.
Bottom line: Hiding your price with POA or EOI usually costs you more time and interest than it saves. Show a realistic asking price, be honest, and you’ll attract better buyers.